Lightbox Engagement Rings Are De Beers' Biggest Gamble Yet - JCK
Engagement ring - Wikipedia
How Americans Learned to Love Diamonds - The New York Times
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
The History of De Beers and Diamonds
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy – Feedough
History Of Diamond Rings - De Beers Advertisement
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
Case Study – Diamond's Demise – Principles of Microeconomics
De Beers' History | Engagement Ring Origins - BAUNAT
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
:max_bytes(150000):strip_icc()/PAfb-1d54c1bb758d4ee4b48d961cf3f80819.jpg "The History of Engagement Rings")
The History of Engagement Rings
5 Alternatives to the Diamond Engagement Ring | The Art of Manliness
The most brilliant advertising campaign of all time – VISIT THE
A Diamond Is Forever' Is Back Again, Backed by $20M | National Jeweler
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings - India's leading B2B gem and jewellery magazine
Top engagement ring designers: international edition | The Jewellery Editor
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
With Grandma's Ring, I Thee Wed' - The New York Times
The short history of the diamond engagement ring
How Diamonds Became The Rock Of Love — NoLie Communications
New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor
